Rhea

Retail

Environment

AMFI, 2019

Mud Jeans RHEA
Mud Jeans RHEA

This retail environment is a store concept for RHEA, a possible sub-brand of MUD Jeans. It caters to 12 - 18-year-old girls, digital natives, who are captivated by fashion influencers.

In collaboration with Elena Garrison and Joy Luyben.

Skills // Responsibilities:

Concept Development, Visual Merchandising, Communication

Mud Jeans RHEA