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nike

fair play

work

strategy

creative direction + graphic design

 

copywriting

Frederica Juutilainen

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video editing and motion graphics Jan Morrison Schmid

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Nike asked us to rebrand Nike's BeTrue line into a platform to offer the LGBTQIA+ community genuine refuge and support within the sports community.

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But in order to do that, we needed to change some attitudes. So we looked towards the most inclusive sports community in the world and took a page out of their book.

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Welcome to Nike Fair Play. A reminder what fairness really means.

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