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fair play



creative direction + graphic design



Frederica Juutilainen

video editing and motion graphics Jan Morrison Schmid

Nike asked us to rebrand Nike's BeTrue line into a platform to offer the LGBTQIA+ community genuine refuge and support within the sports community.

But in order to do that, we needed to change some attitudes. So we looked towards the most inclusive sports community in the world and took a page out of their book.

Welcome to Nike Fair Play. A reminder what fairness really means.

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