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catalina biemans
nike
fair play
work
strategy
creative direction + graphic design
copywriting
Frederica Juutilainen
video editing and motion graphics Jan Morrison Schmid
Nike asked us to rebrand Nike's BeTrue line into a platform to offer the LGBTQIA+ community genuine refuge and support within the sports community.
But in order to do that, we needed to change some attitudes. So we looked towards the most inclusive sports community in the world and took a page out of their book.
Welcome to Nike Fair Play. A reminder what fairness really means.
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