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catalina biemans
21grams
the pro bono case
work
strategy
art direction + editing
research and copywriting
Camille Cline and Marjorie Richards
video editing
Jan Morrison Schmid
Caregivers all around the world work a full-time job, often next to their regular 9-5: taking care of a loved one. This leaves with no time or resources to take care of themselves.
To raise awareness for this issue and set a precedent we created a full page ad in the New York Times, calling for a lawyer for 23-year-old Sophia to help her claim financial compensation for the contribution she makes to the U.S. national GDP with her unpaid care work.
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